According to a Korean Car Blog report, the next generation 2022 Hyundai Azera (called Hyundai Grandeur in its home market of South Korea) will be a significant step up from the current-gen model to maintain its positioning as the flagship Hyundai model on sale.
While the Hyundai Azera/Grandeur is currently the flagship, its past has been overshadowed by the Genesis G80 from 2016. The Azera occupied a straddling position of a high-end Hyundai, slotting between the Sonata and G80. Hyundai can refocus on the Azera with Genesis products being woven into their brand and migrating to dedicated dealerships. There is a significant price gap between the Genesis and Sonata (the most expensive Hyundai sedan on sale in the USA) of nearly USD 10,000, a wide enough opening for the Azera nameplate to make a comeback, as per reports.
The rendered next-gen Azera (above) looks more elegant and sophisticated, and it has a conventionally designed front-end. The compact rectangular grille, horizontal, sleeker, and sharper headlamps, more prominent lower and side air intakes, and slightly raised bonnet give the car a very bold appearance.
Looking at the headlamps and the radiator grille, we can say that the rendered next-gen Azera has some Lincoln vibes to it. That feeling continues on the sides with the more traditional sedan-like greenhouse. The sloping roofline, more muscular shoulders, and large wheels create a nice contrast, making the car look rather sporty. Flush door handles elevate the sophistication of the car. Note that this is an unofficial sketch and is not representative of the actual vehicle.
YouTube channel 하이테크로 [HITEKRO] has also created speculative renders of the three-quarters angle of 2022 Hyundai Grandeur, set as the display image of the story. In recent years, Hyundai hasn’t given evolutionary makeovers to cars. The next-gen Grandeur should look nothing like the current Hyundai models, not even the outgoing Grandeur. Staria-inspired front lights and grille and the Ioniq 5-style combination lamps look attractive, but the actual car could debut a new type of design.
Video Source: YouTube/하이테크로 [HITEKRO]
The upcoming seventh-generation Hyundai Azera (codenamed Hyundai GN7) will reportedly exceed the 5-meter mark in length, a first in the nameplate’s 35-year history. The Azera is currently sold in chauffeur-driven markets like China, the Middle East, the home market – South Korea, and select South East Asian countries. Sales have been on the uptick, with over 2 million units sold since its launch in 1986, and for 2020, the Azera (Grandeur) was the best-selling car in South Korea for the fourth consecutive year. The Hyundai sedan is standing firm despite the heavy incoming fire from crossovers that have literally conquered every segment.
ElectricVehicleWeb accessed an official document of Hyundai Motor Company of March 2021, which confirms the new Grandeur and Grandeur Hybrid model plan for 2022.
With every redesign, the Azera’s appeal has been broadened, and the target age group gets younger. We don’t see this changing in the next generation, which is expected to pack some of the Palisade’s features. These include the VIP package with wing-type headrests with built-in Harmon Kardon speakers for the rear occupants, rear entertainment screen, temperature-controlled cupholders, a 12.3-inch virtual cockpit, air purifier, a color head-up display, and the Safe Exit Assist which uses radar to detect traffic approaching from the rear and alerts the passenger opening the rear door.
The Hyundai Azera Hybrid variant (S.Korea’s best-selling hybrid car) is certainly in the 2022 model plan. However, the powertrain details are yet to surface. The outgoing model packs a 2.4-liter petrol engine with a 38 kW electric motor. The GN7 could use a more powerful version of the Sonata Hybrid’s 2.0-liter hybrid powertrain or even see a turbocharged PHEV variant.
‘Le Blanc’ – The last hurrah of the current Grandeur/Azera?
In May 2021, Hyundai Motor Company introduced the 2021 model year update for the Grandeur in gasoline and hybrid variants in South Korea, possibly the last model year update for this generation. A special ‘Le Blanc’ trim is part of the new lineup with expanded safety and convenience specifications.
‘Le Blanc’ in French means ‘white’, and a new combination of beige (seat) and black is added to the cabin of the trim for a distinct appearance.
Kia K8 dethrones the Grandeur in Korea
The Hyundai Grandeur competes with the Kia K8, the all-new successor to the K7 that debuted in March 2021. While the Grandeur dominated the executive sedan segment earlier in South Korea, the arrival of the premium Kia sedan has changed the status quo. In 2020, Hyundai sold 145,463 units of the Grandeur, while Kia was able to deliver only 41,048 units of the K7. With the K8 though, Kia was leading in the segment. In July 2021, Hyundai sold 5,247 units of the Grandeur (incl. Grandeur Hybrid), while Kia delivered 6,008 units of the K8. The positions could revert when the Grandeur undergoes a full model change in 2022.
We’ll have an eye on the progress of the Grandeur/Azera on this page, so be sure to check back later.
2022 Hyundai Azera FAQs
What are the rivals of the Hyundai Azera/Hyundai Grandeur?
If launched in the U.S., main rivals to-be are the VW Arteon and the Nissan Maxima. In S.Korea, it is the Kia K8.
What is the release date of the new Hyundai Azera?
The next-gen Azera/Grandeur will be launched in 2022, a few months after its premiere/digital unveiling.
What is the expected price of the 2022 Hyundai Azera?
Prices for the 2022 Azera (2022 Grandeur) are expected from 33 million Won (around USD 28,500) in S.Korea.
Featured Image Source: YouTube/하이테크로 [HITEKRO]