Ford has introduced the Puma BlueCruise Edition, adding subscription-free hands-free motorway driving and unique styling touches to its best-selling compact crossover.
The special edition is available with both petrol and all-electric Puma Gen-E powertrains, while also bringing updates to the wider Puma range for the 2026 model year. We got to check out this variant at the 2026 Goodwood Festival of Speed, and here’s our experience.
Design
Apart from the exclusive Vapour Blue paint, the BlueCruise Edition does not introduce any bodywork changes.
Instead, Ford differentiates the model with a black roof, black door mirror caps, and unique Magnetite-finished alloy wheels. These changes give the crossover a darker appearance while retaining the familiar Puma Gen-E styling.
Ford has also expanded the colour palette for the wider Puma range. Electric Yellow is now available as a no-cost option on the petrol Puma, while Cactus Grey has been added to the Puma Gen-E.
Interior
Inside, the BlueCruise Edition features partial premium synthetic leather upholstery with dark blue cloth inserts and dark blue stitching, along with unique BlueCruise Edition front scuff plates and floor mats.
Ford has also updated the cabin tech across the Puma range. Selected trims now receive a revised 650 W B&O Premium Audio system with upgraded front mid-woofers, while Premium Connectivity is available on all Puma models, enabling access to streaming services, games and additional connected features through the SYNC 4 infotainment system.
Specifications
The big additions for the 2026 model year are Ford’s BlueCruise hands-free motorway driving system available across the Puma range, and more range.
Building on Intelligent Adaptive Cruise Control, BlueCruise can manage steering, acceleration, braking and lane positioning on compatible motorways while maintaining a safe distance from surrounding traffic. The system also supports stop-and-go traffic and continuously monitors road markings, speed limits and nearby vehicles.
Ford has also improved the efficiency of the Puma Gen-E for 2026. An optimised battery design increases the claimed WLTP range to 417 km, up from 376 km previously.
With the previously introduced ‘GigaBox,’ the storage space in the Puma Gen-E has increased to 145 litres, enough to transport two carry-on suitcases or a folded pushchair. The total luggage space stands at 574 litres.
Price & Availability
The Puma BlueCruise Edition is now available to order in the UK with prices starting from £34,295 OTR. It sits above the Premium trim in the Puma Gen-E line-up, which starts at £31,995 OTR, while the entry-level Select is priced from £29,995 OTR.
Trained as an automobile engineer, I’ve been following the global car market since 2005. Over the past 17 years, I’ve been involved in online automotive analysis and publishing, traveling the world to drive, evaluate, and experience new cars and technologies.
