Cupra UrbanRebel Concept confirmed for a 2025 launch

Nearly half a year after Seat previewed its first small EV with a sketch of its silhouette in March 2021, Cupra has announced its first small EV – the Cupra UrbanRebel Concept. As the name indicates, it’s a concept model, but a production model derived from it has received the green signal.

Video Source: YouTube/The Wheel Network


Cupra is a performance brand, and it’s previewing the urban electric car in its most radical interpretation. The Cupra UrbanRebel Concept is a three-door race car, and the motorsport-inspired hatchback concept doesn’t look unusual like the previous EV concepts from Volkswagen Group. However, it’s visibly cleaner than a typical race car. One can easily imagine a production model with its design and all the motorsport bits deleted.

At the front, the Cupra UrbanRebel has a shark nose, sleek headlamps featuring a triangular signature (and reminiscent of the Tesla Model 3), and extra-large (faux) air intakes. On the sides, it sports special wheels and slim mirrors, and we can clearly see the extremely short overhangs, courtesy of a bespoke EV platform. At the rear, the race car flaunts a gigantic wing with a U-shaped LED lighting and racing numbers, an illuminated brand logo, and what looks like windscreen-integrated brake lights. The funky colors and contrasting copper accents make the concept even more interesting.

While Seat announced the first small electric SUV of Volkswagen Group’s MEB short (MEB entry) family, Cupra has announced the first small electric hatchback. The production version should be a normal electric car with mild sportiness, but the concept shows the heights Cupra can reach if there’s enough customer demand for a performance vehicle in this segment.


In terms of dimensions, the Seat UrbanRebel Concept is very close to the Seat Ibiza. It measures 4,080 mm in length, 1,795 mm in width, and 1,444 mm in height. It sits on a shortened version of the MEB platform – MEB short. So far, the media was referring to this version as MEB entry and also MEB-Lite. The concept car has 250 kW of continuous power and up to 320 kW of peak power. A 0-100 km/h (0-62 mph) sprint takes only 3.2 seconds.

The Cupra UrbanRebel Concept’s production version could offer a range of around 350 km (217 miles) with its largest battery pack option. In a conversation with Auto Express in July 2021, Thomas Schafer, CEO, Skoda, talked about a Skoda MEB short small electric car. “I would say between 350 and 400 km (217 and 248 miles) is probably a reasonable range, because you don’t really need anything more than that,” Schafer said. If that’s the range Skoda targets for MEB short models, it is safe to assume that other Volkswagen Group brands have a similar expectation for this segment.

Price & Release Date

The prices of the production Cupra UrbanRebel Concept should start under EUR 25,000. It could directly compete with the Alpine R5 hot hatch that’s arriving in early 2024, when it emerges in 2025.

The Cupra UrbanRebel Concept will debut at the preopening of the new Cupra City Garage in Germany during the 2021 Munich Motor Show (IAA 2021) that will take place from 6-12 September 2021.

Featured Image Source: Volkswagen Group