DS Automobiles, the French luxury car maker, has announced that it intends to switch entirely to electric vehicles by 2024. It plans on revealing its first bespoke electric vehicle in November of this year. The car will be a concept model, though it’s likely to preview production plans.
Drivable concept car
Beatrice Foucher, CEO of DS, has shared the company’s new product strategy of only launching EV models from 2024 at a recent media drive. The company will reportedly release static images of a new DS concept car in November, and journalists will be able to try it in early 2022. The company will use this opportunity to showcase “something crazy,” she said.
Foucher revealed a teaser image of the new DS electric car during the media engagement. The front fascia looks dramatic and typically DS. It features an angled hood, air vents in the centre at the back, side-mounted ailerons that are reminiscent of the DS Aero Sport Lounge’s, slim headlights, and probably matrix LED technology.
While the DS concept could be a preview of Stellantis’ new electric car that will go on sale in 2024, it is likely to be based on the STLA Medium platform, which would be the main headline at the debut, as it would be its first public appearance. This platform, which Stellantis brands will use for upcoming EV models, will use 125-180 kW drive modules and 87-104 kWh battery packs (gross). The range of these EVs is as much as 700 km or 440 miles, but a lower specification may be applied to the DS model.
DS Automobile EV strategy
There is only one electric vehicle in the DS line-up: the DS 3 Crossback E-Tense, available for GBP 34,000. DS Automobiles offers a lineup of four different ‘electrified’ models, which includes the DS 3 Crossback E-Tense, DS 4 E-Tense, DS 7 Crossback E-Tense, and the DS 9 E-Tense. These cars have a variety of power units to make sure everyone’s needs are met.
DS Automobiles led the way with the lowest average CO2 emissions in Europe in 2020 for a multi-energy brand. The company was able to accomplish this by recording a 30% electrified vehicle registration, achieving a CO2 emissions of 83.1g/km on average.
Source & image: LignesAuto