Europe & South Africa can expect the Mahindra eXUV300 in 2022

The Mahindra eXUV300 (codename: Mahindra S210) promises to be a global-class product, though not as feature-packed as an Opel Corsa-e (Vauxhall Corsa-e) or a Hyundai Kona Electric. There’s a definite export potential, and M&M plans to leverage the opportunity with a launch in European countries and South Africa, going by media reports.

In September 2019, M&M had confirmed that it plans to launch the Mahindra eXUV300 (referred to as Mahindra XUV300 electric then) in Europe in 2021, as per a report. The COVID-19 pandemic and the focus on higher localization and new supply chain measures in the Indian auto industry may have caused a small delay. Still, the export plan exists, even if on a deferred timeline.

Mahindra eXUV300 Europe launch
The Mahindra eXUV300 will likely become the first Made-in-India electric SUV to go to Europe. If priced well, the eXUV300 could have a strong demand in countries where there is a customer pull for budget e-SUVs. Image Source:

In March 2020, a month after the Mahindra eXUV300 and eKUV100 were unveiled at the Auto Expo 2020, wheels24 reported that it is considering launching it in South Africa. Rajesh Gupta, the CEO of M&M’s South African subsidiary, told the Spanish publication that the company is actively studying its viability and that the eXUV300 eKUV100 are part of the market study. 

The Mahindra eXUV300 is set to go on sale in the brand’s domestic market “towards the end of this year or so,” Dr. Pawan Goenka, the recently retired CEO of M&M, said during the Q3 FY2021 Earnings Conference Call on 5 February. Mahindra would ideally want a scenario where domestic demand is fulfilled before opening order books in other countries.

Many of the Mahindra eXUV300’s key details have emerged with an official confirmation in recent months. Here are the top five things confirmed about the Mahindra eXUV300:

1. 375-km (233-mile) range

Mahesh Babu, MD & CEO, Mahindra Electric, has confirmed a maximum range (company claimed) of 375 km (233 miles) for the Mahindra eXUV300. He revealed that the upcoming electric car would have the range, performance and comfort required to meet the personal mobility needs.

2. Multiple variants

The Mahindra eXUV300 will come in two variants, Dr. Goenka confirmed earlier. He had revealed that the options would include a standard variant with a range of 200 km and a long-range variant that can go up to 350-400 km (217-249 miles) on a full charge. The long-range variant, now we know, will exactly have a range of 375 km (233 miles).

The eXUV300’s stated range is taken with a pinch of salt as it is not a test agency-certified number yet. However Mahindra has managed to pull off surprises on vehicle specs and features regularly, and we are expecting the eXUV300 to achieve these targets.

The eXUV300 is built on the MESMA 350 (Mahindra Electric Scalable and Modular Architecture 350). The 350-volt powertrain has been developed completely in-house by Mahindra Electric. It supports a wide range of electric motors from 60 kW to 280 kW output, dual-motor setups, and batteries up to 80 kWh capacities. EVW understands that M&M could consider introducing a third Performance variant (akin to the Turbo Sportz) of the electric car that would become the flagship of the XUV300 line.

3. Special Electric Car looks

Mahindra electric car Mahindra eXUV300 rear quarters rendering
Our exclusive renderings show how the production Mahindra eXUV300 may look like.

The Mahindra eXUV300’s EV-specific styling would include nuggets like a closed-off grille, special LED headlights with blue graphics, modules for the foglights, deeply-cut bumpers with meshwork, and the blue-tint alloy wheels.

4. Tech-packed interior

Mahindra eXUV300 interior

The Mahindra eXUV300 will have a few interior changes as well. It will feature a revised dashboard that houses a larger pop-out style touchscreen infotainment system and distinctive seat upholstery with blue hues. Moreover, the electric Mahindra XUV300’s equipment list will include a wireless charger for smartphones and an upmarket drive selector. The ICE variant doesn’t have these features.

What would be the top Mahindra eXUV300 features in the cabin?

LED headlights, floating touchscreen infotainment system, semi-digital instrument panel, mobile charging mat & connected car functions.

5. Rivaling budget EVs

The Mahindra eXUV300 will likely rival budget EVs like the MG ZS EV and Hyundai Kona Electric in European markets, perhaps with an entry price of about 10% lower than competitors. The MG ZS EV costs €28,420 onwards in Germany, kr 2,39,890 onwards in Norway, and £26,095 onwards in the UK. The base Hyundai Kona Electric in these countries retails €35,650, kr 3,09,900, and £27,950, respectively.

Mahindra eXUV300 FAQs

Which models are the Mahindra eXUV300 rivals?

The Mahindra eXUV300 will rival the likes of the MG ZS EV and Hyundai Kona EV in Europe.

Mahindra eXUV300 concept – Image Gallery

Mahindra eXUV300 front view
Mahindra eXUV300 side view
Mahindra eXUV300 rear view
Mahindra eXUV300 rear three quarter view