The Peugeot e-308, the battery-electric iteration of the 308, has been confirmed for launch. The all-electric model joins the Peugeot 308 range in 2023, which presently comprises plug-in hybrid and ICE versions.
1. Conversion BEV
The e-308 will not be based on the STLA dedicated EV platform and is a powertrain swap comparable to its younger sibling, the Peugoet e-208. Peugeot has adapted the ‘Power of Choice’ strategy that allows the brand to offer multiple propulsion options to its customers. These mainly include electric, plug-in hybrid or combustion.
If we have to go by the design of the 208 and e-208, there will be little to differentiate between 308 and e-308. The e-208 sports the same grille as the 208 but gets the ‘e’ badging and a charging socket to set it apart. That aside, the Peugeot e-308 will sport its donor’s sharp and angular design and also wear the brand’s new roaring lion’s head logo.
2. Best-in-class energy efficiency
As per Autocar UK, the Peugeot e-308 EV will come with a single configuration in terms of powertrain. It gets a 54 kWh battery and an electric motor that produces 156 hp and 270 Nm (199 lb-ft). What stands out is Peugeot’s claim of best-in-class efficiency of 12.4 kWh/100 km, which would allow a manufacturer claimed range of 402 km (250 miles), as confirmed to Autocar UK by Agnès Tesson Faget, Peugeot’s 308 brand project manager.
In terms of weight, the e-308 tips scale at around 1600 kg, which is at par with the weight of its plug-in hybrid sibling. A large chunk of this weight is attributed to the battery, which is 4 kWh more than the e-208, but thanks to its NMC811 (nickel-manganese-cobalt) battery chemistry, the efficiency is expected to be high.
3. Peugeot e-308 is FWD only
Like the e-208, the e-308 will also get a sole front-wheel-drive layout with a single-speed transmission. Moreover, the e-308 will carry forward the equipment from the 308, which features Peugeot’s next-generation i-Cockpit, a multifunction steering wheel, and a 10-inch touchscreen infotainment system. Beneath the touchscreen, the Peugeot e-308 will feature Peugeot’s signature ‘Piano Key’ controls with shortcut keys for functions like calling and audio. That said, the combustion model also comes with Matrix LED headlamps and a suite of safety features like a 360-degree camera, active safety brakes with pedestrian and cyclist detection, and lane keep assist, among others.
4. 2023 release date
Autocar UK says that the e-308 is expected to hit the showrooms in July 2023. “As we move on to the new [Stellantis] platforms, STLA Small, Medium, Large, by 2030 in Europe all of our models will be electric,” Peugeot CEO Linda Jackson told Automotive News Europe in January 2022. Moreover, the brand will offer flexible buying options through its online portal where users can configure the car, obtain an exchange value and adjust their finance package, among other features. The 308 will also receive over-the-air (OTA) updates for software improvements, vehicle updates and fixes for onboard systems.
Featured image: Stellantis