Tata Motors has reported a monthly sale of 18,583 units in August 2020, which converts to a Y-o-Y increase of 154% (August 2019: 7,316 units). Compared to July 2020 (38,200 units), the monthly sales have improved by 19.5%. The company’s market share doubled from 3.7% in August 2019 to 7.9% in August 2020. The company dethroned Mahindra and Toyota and has assumed the spot of India’s third-biggest automobile manufacturer of the month.
The Tata Nexon EV that is already on sale and the upcoming Tata electric cars like the new Tata Tigor EV facelift, the Tata Altroz EV and the Tata HBX EV should provide a noticeable boost to the sales of Tata Motors over the next two years as the price of electric cars fall and the initiatives with improving the charging infrastructure (from the government and by Tata Power) bear fruit. The new Tata electric cars would have a more affordable price, which should mean more sales from private customers. These models are likely to generate significantly higher bulk sales from EESL and fleet operators.
18 August 2020 –
Tata Motors has announced that the 1000th Tata Nexon EV has rolled off the assembly line in Pune, with Anand Kulkarni, Product Line Director – EV & ALFA Architecture – PVBU, Tata Motors and Jayadeep Desai, Plant Head – PVBU, Tata Motors Pune, present to mark the occasion. The company had launched the electric SUV in the country in January. Tata Motors says it has 62 per cent market share in the electric vehicle segment in the first quarter of this financial year.
The Nexon EV is witnessing growing interest from all parts of India, and the rollout comes after the company faced challenges due to the COVID-19. The Coronavirus pandemic first hit the company’s supply chain, followed by the lockdown that affected the retail network. Shailesh Chandra, the President of the Passenger Vehicle Business at Tata Motors says the company would continue making efforts to make EVs mainstream and desirable. The initiatives include improving the Nexon EV with updates and introducing more affordable products like the Tata Altroz EV.
The Tata Nexon EV is the first Tata electric car to employ the latest Ziptron EV powertrain technology. It features an IP67-rated 30.2 kWh Lithium-ion battery pack. The electric SUV has an electric motor at the front, generating 129 PS of power and 245 Nm of torque. The driver can select from two drive modes: Drive and Sport, where the Sport mode increases the peak torque by 60%. The 0-60 km/h acceleration time is 4.6 seconds, while a 0-100 km/h sprint takes 9.9 seconds.
The Tata Nexon EV charging time, depending on the charging method and SOC (State Of Charge), is either 60 minutes (CCS2 fast charger, 0-80% SOC) or 8 hours (normal charger, 20-100% SOC). The Tata Nexon EV range (ARAI test cycle) is 312 km. As for the energy consumption rating (ARAI test cycle), it is 100 Wh/km.
The Tata Nexon EV was launched in XM, XZ+ and XZ+ Lux trims, for a price of INR 13,99,000*, INR 14,99,000* and INR 15,99,000* respectively. The best selling electric car is available also at an all-inclusive fixed rental under a subscription model, but only in the mid-range XZ+ trim.
Tata Nexon EV subscription
|Tenure||Monthly Rental (incl. of 5% GST)||One-Time Refundable Security Deposit|
|36 months||INR 41,900||INR 50,000|
|24 months||INR 44,900||INR 50,000|
|18 months||INR 47,900||INR 50,000|
Tata Nexon EV subscription benefits
- INR 0 down payment
- Included road tax payment
- Included insurance coverage with hassle-free renewals
- Included maintenance
The subscription service is being offered through a collaboration with Orix Auto Infrastructure Services Limited in cities – Delhi/NCR, Mumbai, Bengaluru, Hyderabad and Pune. The subscription plans include the cost of insurance, roadside assistance and maintenance, and offer the benefit of doorstep delivery as well. For those waiting for a Tata Nexon EV lease all these months, Tata Motors has finally launched an attractive solution.