While General Motors revives its gas-guzzling Hummer as EVs, Stellantis is working on releasing its most famous muscle cars with an electric powertrain. A Dodge Challenger EV and a Dodge Charger EV are likely to go on sale by mid-decade, marking the beginning of the brand’s transition to zero-emission powertrains.
At the Stellantis EV Day 2021, Tim Kuniskis, CEO, Dodge, talked about launching Dodge EVs. He began explaining how the company wanted to adopt electric powertrains in the first place.
Our engineers are reaching a practical limit of what we can squeeze from internal combustion innovation. They know, we know that electric motors can give us more. And if we know the technology that can give our customers an advantage we have an obligation to embrace it. Whatever it takes to keep them in the lead.Tim Kuniskis, CEO of Dodge
He revealed that the launch of the first Dodge electric car is in 2024.
Dodge will embrace the sea of change in the marketplace to stand out by embracing electrification. Every ounce of technology we integrate will be done to amplify the elements that define not just Dodge but the muscle car itself, and in 2024, Dodge will launch the world’s first full battery electric car muscle car.Tim Kuniskis, CEO of Dodge
Design & Features
A slew of teasers followed the CEO’s statements, showing a concept version of the first Dodge electric car. The concept model appears to be wide and has a muscular stance. It features a new version of the brand’s Fratzog logo from the 1960s, with blue illumination at the front and red-backlit at the rear.
Fratzog is a made-up term from a designer, and Dodge used it between 1962 and 1976. Three arrowhead shapes come together and form a three-pointed star and an overall triangular shape. The arrowhead shapes will likely look thinner in the EVs, but they would repeat the classic version’s curves. Kuniskis has told CNBC that Dodge will use the new Fratzog logo to distinguish EVs from combustion models and that the company has no intention to make a Fratzog sub-brand.
The Dodge electric cars should be highly digital and connected. Stellantis has partnered with Foxconn to develop digital cockpits under a new 50/50 joint venture company called Mobile Drive. Based in the Netherlands, Mobile Drive’s work will include infotainment, telematics, and cloud service platform development as well. The Dodge EVs will likely get a brand-new infotainment system with AI, 5G, and OTA software upgrade capability from Mobile Drive.
For lots of horsepower and a long range, the Dodge electric cars will need large batteries. So, expect them to ride on the STLA Large platform, which can accommodate battery packs that have a gross energy content of 101-118 kWh and can provide a range of up to 800 km/500 miles. This platform allows using high-output electric motors that produce up to 330 kW (442 hp), which engineers could specially tune for the muscle car application.
It’s loud and clear that the first Dodge electric car is coming in 2024. However, Dodge won’t sit idle until the final car is ready. To generate customer interest, the company will showcase a concept version. Kuniskis has told CNBC that he expects to unveil the Dodge electric car concept with the Fratzog logo in early 2022. The concept should be the car the company teased in July 2021 (pictured above).
Gasoline Dodge models will continue
Electrifying the model lineup will allow Dodge to keep itself relevant and competitive in the EV era. However, the company won’t phase out internal combustion engine models immediately when it launches comparable EVs. “We didn’t say that the current cars are going to die in 2024,” Kuniskis told Muscle Cars & Trucks, the specialist publication reported on August 17, 2021. Muscle cars are and will remain a profitable segment, Carlos Tavares, CEO, Stellantis, said during the company’s H1 2021 results conference call.
It is quite clear that the muscle car is still a significant, highly profitable segment in the U.S. and it will remain so in the future with our electrified strategy as it has been presented to you on the EV Day.Carlos Tavares, CEO, Stellantis (H1 2021 results conference call)
Featured Image Source: Stellantis