Genesis G90 Electrified (EV) ruled out by brand CEO – Report

The Genesis G90 is the brand’s all-new flagship luxury sedan that has launched this year on the S.Korean market and will travel across the globe starting in a few months. On January 14, 2022, however, brand CEO Chang Jae-hoon ruled out the possibility of an all-electric Genesis G90 Electrified. “We don’t have a plan to electrify the Genesis G90, but will set-up a plan to electrify a high-end model from another segment. Electrification of a full-size sedan is not an easy task,” quoted The Investor.

The reason to opt for a different segment could either be engineering challenges or demand for a premium battery-electric sedan. However, a flagship Genesis Electrified SUV christened the GV90 seems to be in the pipeline. Probably a cousin to the Hyundai Ioniq 7 and the Kia EV9, it could also have three-row seating, and the appeal of a large SUV can make it a market favorite.

Genesis G90 design

Given the G90’s flagship luxury sedan status, Genesis has taken its design to new heights. The regular 2022 Genesis G90 measures 5.2 meters, while the long-wheelbase version stretches nearly 5.5 meters. Upfront, the G90 sports what Genesis calls ‘Crest Grille,’ which is flanked on either side by sleek ‘Two Line’ LED headlamps. It also features a clamshell hood design that features a single panel with an integrated hood and fenders to eliminate panel gaps. Intricate 19-inch machine-cut alloys and flush door handles dominate the side profile. The design rounds off cohesively at the rear with a sloping roofline and ‘Two Line’ rear combination lamps.

Interior & Features

On the inside, the G90 features a connected car integrated cockpit (ccIC), which combines the instrument cluster and the infotainment system into a panoramic display. The door trims, center console, and dashboard are finished with high-quality glass, aluminum, ash wood, forged carbon, and leather materials. The rear seats sport stand-out luxury features with a recline function, two 10.2-inch electric rear seat touchscreens, and an 8-inch touchscreen located in the center armrest for passengers to set climate control, massage functions, and ambient lighting, among other features. There’s also a 23-speaker Bang & Olufsen sound system with a 3D surround sound function.

2022 Genesis G90 Electrified interior
Genesis’ flagship sedan offers a total of five combination choices for the interior color. Image: Genesis

The G90 Long Wheel Base also comes equipped with modern technologies like rear-wheel steering, multi-chamber air suspension with predictive ride height, and all-wheel-drive. The G90 is powered by a 3.5-liter turbo-petrol engine, while its stretched-out sibling features the same engine with the addition of a 48V electric supercharger.

Selling-out quickly in S.Korea

What’s remarkable is that the Genesis G90 has stormed into the South Korean market and has received 18,000 bookings. The brand has a target of selling 20,000 units in the first year, which means that the Koreans have already achieved 90% of their target, just days after the launch announcement on December 14, 2021. According to an ETNews report dated January 13, 2022, Genesis booked more than 1,000 orders a day at a price of 100 million Won (GBP 61,860).

Featured image: Genesis